Is It the Smartest Cryptocurrency Analytics Tool in 2025?
Nansen is a blockchain analytics platform that helps you track wallet activity, token movements, and real-time crypto trends. It labels millions of wallet addresses and supports over 12 blockchains to give you clear on-chain insights.
The key features of Nansen are Smart Alerts, NFT Paradise, Nansen Alpha, Token God Mode, and Nansen Portfolio. These tools make monitoring trades, analyzing profits, and tracking smart money flows easy.
This Nansen review will cover what it is, how much it costs, and its best features. We will also provide a step-by-step guide on how to use Nansen to track smart money and your portfolio.
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Nansen Review: What Is It?
Nansen is a blockchain analytics platform that delivers real-time visibility of on-chain activity. It was established in 2019 and has its headquarters in Singapore. Nansen enriches blockchain data by labeling millions of wallet addresses, allowing users to track and analyze crypto transactions easily.
It connects over 12 blockchains, such as Ethereum, BNB Chain, and Base, and labels over 300 million wallet addresses. So, users can track exchanges, funds, and institutional investors’ activities.
Nansen provides features such as Smart Alert, which alerts users about major on-chain activities, and Token God Mode, which offers in-depth analytics on a particular token. It also includes dashboards like Exchange Flows and NFT Paradise to deliver insights on token flows and NFT market dynamics.
| Platform Type | Blockchain-analytics platform |
| Launch Year | 2019 |
| Headquarters | Singapore |
| Supported Blockchains | Ethereum, BNB Chain, Base, Avalanche, Solana, Arbitrum, and others (12+ blockchains supported) |
| Key Features | Smart Alerts, Token God Mode, NFT Paradise, Nansen Portfolio, and cross-chain data tracking |
| Pricing | Free, Pioneer Plan ($99/month), Professional Plan ($999/month) |
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Who Owns Nansen?
Nansen is owned by its founders and investors. The company was founded by Alex Svanevik, Evgeny Medvedev, and Lars Krogvig. Its CEO is Alex Svanevik. It is a private company backed by venture capital firms such as Andreessen Horowitz (a16z), Accel, and Tiger Global.
How Does Nansen Work?
Nansen works as a blockchain analytics platform that monitors on-chain activity with millions of wallet tags. It tracks decentralized exchange (DEX) trades and transactions to analyze total profit and loss (PnL).
All Ethereum Virtual Machine (EVM)-based chains, including Ethereum, Base, and Arbitrum, are automatically grouped, presenting you with an end-to-end view of performance across the entire EVM ecosystem. Solana activity is tracked separately. You can track user activity, transaction volume, and trends in the ecosystem. This helps you identify leading dApps, new projects, and other key data points.
What Are the Pros of Nansen?
The pros of Nansen are personalized wallet labels, real-time on-chain data tracking, a PnL dashboard, cross-chain insights, and smart alerts.
- Personalized Wallet Labels: Millions of crypto wallets are labeled by Nansen. Their labels indicate whether a wallet belongs to a trader, exchange, whale, or investment fund. You can track their actions to make informed decisions.
- Real-Time On-Chain Data: Nansen provides real-time blockchain information. You can view trades, token movements, and wallet activity on the go. It enables you to respond promptly to changes in the market.
- Tracking Profit and Loss Is Simple: Nansen monitors all your wallet transactions and exchanges. It displays profit and loss automatically. You can track numerous wallets on multiple chains in one dashboard.
- Cross-Chain Insights: It supports Ethereum, Avalanche, Arbitrum, Solana, etc. You can view your performance on different chains.
- Smart Alerts Keep You Informed: You can set alerts for whale movements, token activity, or wallet operations. It enables you to act ahead of the crowd. You will not miss key signals.
What Are the Cons of Nansen?
The pros of Nansen are personalized wallet labels, real-time on-chain data tracking, a PnL dashboard, cross-chain insights, and smart alerts.
- High Price for Full Features: Nansen’s full version is expensive, $99/month and many small traders may be unable to afford it. Free users get limited access to data.
- Complex Interface for New Users: The platform has many tools and dashboards. New users may feel confused at first. Learning the interface takes time.
- Heavy Focus on EVM Chains: Most of Nansen’s tools work best with Ethereum-based chains. Solana and other blockchains will receive fewer details, and you may see fewer insights outside EVM.
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How Much Does Nansen Cost?
Nansen costs between $99 and $999 per month, depending on the plan. It offers three subscription plans: Free, Pioneer, and Professional. Each plan provides different levels of access to on-chain analytics tools.
Free Plan
Nansen’s Free Plan provides access to the platform’s core features, ideal for newcomers who want to study on‑chain data free of charge. Its Smart Search feature enables you to discover wallets, tokens, and blockchain addresses with a few clicks. The plan also includes Nansen Portfolio, allowing you to manage your crypto assets on both EVM-compatible and non-EVM blockchains with ease.
This plan suits beginners or new users looking to experience Nansen for the first time and learn how blockchain analytics can benefit smart investing.
Pioneer Plan – $99/Month (Crypto Accepted)
Nansen’s Pioneer Plan suits serious investors who need advanced tools and greater insight into blockchain activity. It includes everything from the Free Plan and other advanced tools for more in-depth analysis.
You can access Nansen Labels, which covers over 300 million blockchain addresses on over 12 chains, including smart‑money wallets held by leading investors, funds, and exchanges. This plan includes all on-chain signals. It also contains improved wallet, token, and NFT analytics that enable you to explore blockchain activity further.
This plan also provides improved table filtering tools, enabling you to organize data based on custom labels. The personalized options are more developed in this plan. Hence, you can customize your Nansen dashboard to fit your needs and objectives.
Professional Plan – $999/Month (Crypto Accepted)
The Professional Plan is mainly for full-time investors, institutional crypto teams, or professional analysts requiring full access to Nansen’s platform and tools. It includes everything from the Pioneer Plan, with some added features for advanced users.
If you pay annually, you may get access to Nansen Alpha, a closed community of expert investors, project founders, and professional analysts who share private insights and research not available to the general public.
You will also get unlimited access to every feature available on the Nansen platform. This plan includes high-level personalization tools that let you fully customize how your dashboard looks and works. You can download data tables in CSV format to use them offline or in other tools. The plan will also give you early access to new tools and features. A dedicated customer success manager is assigned to help you with any platform issues or questions.
What Are the Best Features of Nansen?
The best features of Nansen are NFT Paradise, Nansen 2, Nansen Portfolio, and Nansen Alpha. Here is a detailed overview of each feature:
NFT Paradise
NFT Paradise is a dashboard that provides an overview of the NFT market. It monitors thousands of NFT projects from multiple networks simultaneously, such as Polygon, Solana, Avalanche, and Ethereum, and provides real-time metrics on minting volume, trading volume, and holder activity.
The NFT Market Overview page showcases top collections by volume of trades, market capitalization, price, and wallets that have engaged with them. It also features a profit leaderboard displaying the performance of top NFT traders.
Nansen 2
Nansen 2 is the next generation of the Nansen on-chain analytics platform. It offers faster data processing and a smarter, more user‑friendly interface, enhancing every feature.
Key features include Signals that give real-time alerts for abnormal on-chain activity. Another feature is Smart Segments, which allows users to create custom segments of crypto wallets based on specific criteria, such as token holdings, activity, or labels. This helps identify and track specific types of wallets (e.g., Alpha Wallets).
The dashboard includes multiple features, such as a token screener, the most profitable wallet addresses, stablecoin exchange flow, and smart money token inflow.
Nansen Portfolio
Nansen Portfolio provides a dashboard through which users can track their crypto assets across different chains and protocols. You can merge several wallets to view your portfolio details, such as DeFi positions, transaction history, and token performance.
The platform also provides portfolio allocation, net worth, and past performance insights, which is very helpful for users to manage and analyze their investments efficiently.
Nansen Alpha
Nansen Alpha is an exclusive membership club designed for advanced crypto investors. Nansen Alpha provides customized research reports written by seasoned analysts, exploring decentralized finance (DeFi), non-fungible tokens (NFTs), and new protocols.
The reports leverage Nansen’s proprietary datasets, with more than 300 million labeled wallet addresses, uncovering different market trends and opportunities. Nansen Alpha maintains a highly selective membership that requires a rigorous application process to align with its “smart money” community.
How to Use Nansen?
To use Nansen, you need to create an account and log in, explore the dashboard, analyze on-chain data, set up alerts, and personalize your experience.
Step 1: Create an Account and Log In
Begin by visiting nansen.ai and clicking on the “Sign Up” button. You can sign up using your email address or connect your crypto wallet. After verifying your account, log in to access the dashboard. If you are planning to buy a premium version, you can also use our Nansen promo code “Cryptoninjas” to get a 10% discount.
Step 2: Explore the Dashboard
Once logged in, you’ll see the main dashboard displaying various analytics tools. You can navigate through sections like “Hot Contracts”, “Smart Money”, and “Wallet Profiler” to view real-time market data on trending tokens, NFT projects, and DeFi activities. You can use the AI-powered smart search bar at the top to find specific wallets, tokens, or projects.
Step 3: Analyze On-Chain Data
Now, you can click on any token or wallet to access detailed insights. For tokens, you’ll see information like top holders, transaction history, and volume changes. For wallets, you can view their holdings, recent activities, and associated labels. This helps in understanding major market movements and investor behaviors.
Step 4: Set Up Alerts and Personalize Your Experience
Use the “Smart Alerts” option for alerts on major on-chain actions, like significant transactions and activity by major wallets. You can also personalize the dashboard by arranging data around your topics of interest.
How to Use Nansen to Track Smart Money?
To use the Nansen Smart Money tool, you need to log in and go to the dashboard. Click on the “Smart Money” tab to see crypto wallets. Now, you can track smart money trades, token movements, and wallet activity in real time. You can use filters to focus on specific chains or wallet types. This helps you understand where smart investors are putting their money. You can also copy their trade ideas and set alerts. Also, if you want to automate your trades, check out our guide on the best crypto trading bots.
How to Participate in Nansen Crypto Airdrop?
To participate in the Nansen crypto airdrop, first, go to the Nansen website and connect your crypto wallet. Then, stake the supported tokens like SUI, SOL, or APT on the Nansen staking platform. This will help you earn NSG points, which may turn into $NSG tokens during the airdrop.
You can also earn more points if you have a Nansen subscription. Keep checking Nansen’s updates to know when the airdrop will happen and how to claim your tokens. You can explore our in-depth guide on the best crypto sign-up bonuses if you want additional incentives.
Sign up with Nansen today and follow the smart money now!
