The Good, the Bad, and the Ugly of Celebrity Crypto Endorsements | by Gaze All Over | The Capital | Feb, 2025
Crypto has become a mainstream conversation, and celebrity endorsements have played a huge role in that. Some endorsements have been positive, helping bring awareness to blockchain technology. Others, however, have resulted in scams, lawsuits, and financial losses for investors who blindly followed their favorite stars.
- Increasing Awareness — Celebrities introduce crypto to new audiences.
- Driving Adoption — High-profile partnerships give legitimacy to major platforms.
- Brand Growth — Sports teams and influencers have helped blockchain projects gain visibility.
Successful Examples:
- Lionel Messi & Socios — Messi’s partnership promoted fan tokens that gave supporters unique engagement opportunities.
- Cristiano Ronaldo & Binance — Ronaldo’s NFT collection helped bring more mainstream attention to digital collectibles.
Celebrities Promoting Coins They Don’t Understand
- Many influencers shill random tokens for a quick paycheck without knowing the project’s legitimacy.
- Their followers invest, and the price crashes soon after.
